TR3S

Beside the creation of the entire corporate identity of the restaurant, I developed the concept of the graphic line, the characters and color palette for every graphic piece, signage, clothing uniforms and architecture of the restaurant.

Every character was a mix of an animal head and a person body in an office suit. This was worked on the concept of “you are what you eat”, about the daily office worker that will came to the restaurant.

For the main pieces, I mixed some “chicha” colors (saturated and fluorescent special colors, in some cases, Pantone spot colors for printing purposes) and over-saturated digital collage elements, a lot of grunge textures, paint splatter, halftones, floating typography, etc.