Mitsubishi ASX Campaign

Commissioned by VOLVER D6 for Mitsubishi Motors Perú, this project was created to promote the Mitsubishi ASX.

Based on the campaign concept that the Mitsubishi ASX “doesn’t make false promises,” Facebook users were invited to submit their own excuses, broken promises, and everyday exaggerations through Mitsubishi Perú’s official Facebook page. Selected entries were then transformed into original cartoon illustrations.

A total of ten illustrations were created and published online, while six of them were later adapted into a printed postcard collection. Several additional concepts were also developed, including sketches that were approved internally but ultimately left out of the final campaign.

The postcard series was distributed through GoCard Perú, a free postcard network with citywide distribution across restaurants, bars, institutions, and other high-traffic venues. Each design was printed in quantities of thousands and made freely available to the public.

The project combined audience participation, advertising, and humor, turning real user submissions into a series of character-driven illustrations that generated strong engagement both online and through the printed postcard campaign.